Cost Per Install (CPI)
Acquire verified app installs while protecting post-install activation, retention and customer value.
Acquire verified installs.
Optimise beyond CPI.
Cost Per Install (CPI) supported by relevant DigiSoft Nexus specialists.
CPI is a useful acquisition metric, but it is only the beginning of the mobile journey. We define what counts as a valid install, connect attribution to in-app events and compare sources by the quality of users they generate.
Discuss Cost Per Install (CPI)Practical delivery.
Visible responsibilities.
Scope is adapted to your current capability, objective, timeline and available data.
CPI target and attribution plan
Defined with the evidence, owner and decision required at this stage.
Audience and placement selection
Defined with the evidence, owner and decision required at this stage.
App creative production
Defined with the evidence, owner and decision required at this stage.
Fraud and install-quality checks
Defined with the evidence, owner and decision required at this stage.
Post-install event analysis
Defined with the evidence, owner and decision required at this stage.
Cohort and retention comparison
Defined with the evidence, owner and decision required at this stage.
outcomes
Designed around
the next useful action.
CPI is a useful acquisition metric, but it is only the beginning of the mobile journey. We define what counts as a valid install, connect attribution to in-app events and compare sources by the quality of users they generate.
- Verified installationsMeasured with context and improved through structured learning.
- Source quality beyond headline CPIMeasured with context and improved through structured learning.
- Clearer path from install to valueMeasured with context and improved through structured learning.