Mobile & App Marketing
Drive app discovery, verified installations and post-install engagement across mobile environments.
Grow installs that lead to
lasting app value.
Install sources, in-app behaviour and cohort quality connected in one view.
A low CPI is not valuable when acquired users never complete the first meaningful action. We connect app-install media with store listing quality, attribution, onboarding and retention signals so the programme can optimise toward user value.
Discuss Mobile & App MarketingPractical delivery.
Visible responsibilities.
App growth is evaluated from install source through onboarding, activation and retention so acquisition does not stop at a download count.
App-growth baseline and goals
Define priority markets, valuable in-app events, current conversion rates and retention windows before setting acquisition targets.
Store listing and creative review
Align screenshots, descriptions, ratings context and campaign promise so prospective users understand the app before installing.
CPI media planning
Select channels, audiences and bid approaches using install targets alongside expected activation and downstream value.
Attribution and event tracking
Validate SDK events, consent flows, deep links and attribution windows across the app and advertising platforms.
Onboarding and activation analysis
Identify the steps and time required for a new user to reach the first meaningful in-app outcome.
Cohort quality reporting
Compare source cohorts by activation, retention, purchase or other value events instead of ranking campaigns on CPI alone.
outcomes
Designed around
the next useful action.
A low CPI is not valuable when acquired users never complete the first meaningful action. We connect app-install media with store listing quality, attribution, onboarding and retention signals so the programme can optimise toward user value.
- Install quality is visibleReports show which campaigns produce verified installs that progress to the agreed activation event.
- Media learns from in-app behaviourPost-install events are passed back with suitable privacy controls so optimisation favours useful users.
- Acquisition and retention teams alignCohort reviews give media, product and lifecycle owners one view of where users progress or drop away.